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International College at Robert Gordon University

Communication, Marketing and Media

Would you like to pursue a career in one of the more creative areas of Business? This dedicated pathway leads to a variety of degrees, ranging from Media to Fashion Management to Digital Marketing.

Top three reasons to choose Robert Gordon University:

  • Degrees are accredited by a range of professional bodies, including:
    • Chartered Institute of Public Relations (CIPR)
    • Institute of Hospitality (IoH)
    • Tourism Management Institute (TMI)
    • Institute of Direct and Digital Marketing(idm)
    • Chartered Institute of Marketing (CIM)
  • RGU’s School of Creative and Cultural Business nurtures creative thinking, cultivates teamwork and encourages entrepreneurialism.
  • Facilities include a Digital Suite, Radio Studio, TV Studio and Fashion Studio. Take the virtual tour here!

High School

 

2nd year at Robert Gordon University

Fees*, duration and location

First Year Degree Second Year Degree Third Year Degree Final Year Degree

ICRGU

School of Creative and Cultural Business, RGU

School of Creative and Cultural Business, RGU

School of Creative and Cultural Business, RGU

2 semesters

2 semesters

2 semesters

2 semesters

£13,350

£14,000 - £15,040

£14,000 - £15,040

£14,000 - £15,040

 

Location

Intakes

First Year: 

September

January

 

 

Events Management

RGU offers a blend of core management and specialist event management modules, as well as the use of diverse assessment methods, allowing students to develop the skills valued by employers in this sector.

Fashion Management

This degree is designed to integrate the management theories associated with the global fashion industry alongside the business contexts of fashion design, production, marketing and merchandising.

Media

This course prepares students for a diverse range of careers in the media by building an impressive portfolio of skills from media production – from documentary making to interactive media, web design, filming, and the key transferable communication skills.

Digital Marketing

Students take part in challenging, real-world projects from design to delivery and evaluation, as well as analysing communication issues from a range of academic and practical perspectives. 

International Hospitality or International Tourism Management

These degrees study the key economic role of hospitality and tourism in practically every country around the world. Students of these courses benefit from both learning academic theory and gaining first-hand industry experience.

Placement Opportunities*

Usually taking place during the third year of studies, students will have the opportunity to gain real-world experience, with placements starting from 6 weeks to a full academic year. This is an invaluable opportunity to gain further knowledge and establish links with potential employers.

*Placement not guaranteed for all courses

 

Modules

  • Management Concepts 
  • The Financial Environment 
  • Introduction to Economics
  • People Management
  • Introduction to Management Accounting
  • Marketing 
  • Business Ethics 
  • International Business 
  • Interactive Learning Skills and Communication

Core Module Information

University facilities

Degree awards from Robert Gordon University

Popular Careers

  • Fashion Marketing Professional
  • Merchandising
  • Fashion Buyer
  • Retail Manager
  • Events Manager
  • Hotel Management
  • Public Relations Consultant
  • Digital Marketing Officer
  • Digital Marketing Manager
  • Advertising Account Manager
  • Media Sales Professional
 

More programmes at ICRGU