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Creative and Cultural Business

Break into the Creative and Cultural Business sphere with a Pre-Master's at ICRGU.

Pre-Master's Leading to Creative and Cultural Business

This course will equip you with the tools you need to complete your chosen Master’s degree at Robert Gordon University. From here, you can specialise in your chosen area – be it corporate communication, digital marketing, management on an international scale, or any of the options below. Your route to postgraduate success starts at ICRGU.


Duration

  • 10 weeks

Intakes

  • February
  • June
  • October

Location

  • Aberdeen
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MSc Degrees Available

MSc Corporate Communications and Public Affairs

This degree will prepare you for a fast-paced career within PR and Public Affairs. You will have the opportunity to complete a 4-week industry placement within a real organisation. Upon graduating, you will have both the theoretical knowledge and the practical skills to succeed.

Find out more: MSc Corporate Communications and Public Affairs

MSc Digital Marketing

This practical course provides a thorough overview of the digital marketing landscape. You will benefit from significant input from industry partners, and much of the work is based on live digital marketing projects in collaboration with real businesses. Assignments may include:

  • Website and SEO audits
  • Content creation
  • Digital PR

Find out more: MSc Digital Marketing

MSc International Fashion Business

Want to gain specialist fashion knowledge and skills alongside marketing and management techniques? Then look no further. You don’t have to submit a portfolio or hold an undergraduate degree in design.

Specific fashion strategies will be taught, relating to:

  • International distribution
  • Trend forecasting
  • Buying and merchandising
  • Supply chain
  • Marketing
  • Sustainable and ethical issues.

Find out more: MSc International Fashion Business

MSc International Marketing

You will develop an understanding of the complex nature of international marketing compared with the domestic market, in areas such as:

  • Culture
  • Social structures
  • Politics
  • Economy
  • Technology
  • Legal systems.

Find out more: MSc International Marketing

MSc Tourism and Hospitality Management

Robert Gordon University recognises the importance of tourism and hospitality to national and international economies. This degree will help you develop into an enthusiastic, competent manager ready to help grow the industry – with a particular focus on digital skills to manage, communicate and sell to the target customer.

Find out more: MSc International Tourism and Hospitality Management

MSc Business Analytics

Companies are increasingly looking to data sources to inform decision-making, gain competitive advantage and increase productivity. This degree has been designed in response to the shortfall of managers and employees with data analysis skills and knowledge. Upon graduation, you will be skilled in designing, commissioning, managing and delivering data projects.

Find out more: MSc Business Analytics

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Course Details

Modules

This course information relates to students progressing to:
– School of Computing, Engineering and Technology
– Aberdeen Business School
– School of Law and Social Sciences
– Scott Sutherland School of Architecture and Built Environment
– School of Health
– School of Pharmacy, Applied Sciences and Public Health

This 10-week Pre-Master’s programme has been designed to enable seamless progression onto Robert Gordon University’s postgraduate degrees. Developed alongside RGU, this course provides you with the skills, knowledge and focus needed to succeed at MSc level. You will develop a proactive and self-managed approach to business planning, project management, critical thinking and problem solving.
Modules10 week Pre-Masters

Interactive Learning Skills and Communication for Postgraduate Study

To develop a range of academic and communicative skills necessary for successful study at postgraduate level. To develop a range of transferable communicative skills (written and oral) to prepare students for professional life. To develop independent learning and encourage students to take responsibility for their personal, academic and professional development

Mode of delivery
Lectures and tutorials

Contact hours (per semester/modules)
Contact hours: 100
Self-directed study hours: 50

How will I be assessed?
Coursework: written assignment (50%); Coursework: Oral Presentation in defense of a research project (50%) Minimum overall pass mark of 40% (Grade D*) across all assessment events and a minimum of 35% in assessments.

Critical Thinking for Postgraduate Study

To develop a range of critical thinking skills necessary for successful study at postgraduate level

Mode of delivery
Lectures and tutorials

Contact hours (per semester/module)
Contact hours: 40
Self-directed study hours: 70

How will I be assessed?
Coursework, evaluation of arguments exercise (10%), critical evaluation of a text (20%) final examination (70%). This module carries a standard minimum progression requirement: grade D / pass mark 40%.

Foundations of Research Practice

The Module aims to introduce students to the principles and practices of academic research. The module will enable students develop practical introductory understanding of key research concepts which include research philosophies, how to develop research questions, conduct literature reviews, and select suitable research designs.

Mode of delivery
Lectures and tutorials

Contact hours (per semester/module)
Contact hours: 40
Self-directed study hours: 100

How will I be assessed?
Poster Presentation (30%); Research Proposal  (70%). This module carries a standard minimum progression requirement: grade D / pass mark 40%

Accreditations

RGU’s Creative and Cultural Business degrees are accredited by a wide range of professional bodies, including:

Placements

Robert Gordon University offers postgraduate students the opportunity to undertake a short internship as part of the MSc degree. For this, you will take on a specific project for a company in the UK. The experience will help develop key skills, as well as build your confidence and network of contacts within the industry.

Please note: internships are not available for all MSc degrees.

Find out more: Placements at RGU

Campus Facilities

Robert Gordon University’s beautiful riverside campus provides the perfect learning environment. Take a tour of our industry-standard facilities and find out what we have to offer.

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