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Communication, Marketing and Media

This pathway is designed to allow international student to reach their full potential across a range of communication and media disciplines at Robert Gordon University. Robert Gordon University works closely with the business community to ensure that courses are delivered in the most effective way positive for the future career development of students, including work placements, real life industry projects and highly experienced lecturing staff.

High School

 

2nd year at Robert Gordon University

Fees*, duration and location

First Year Degree Second Year Degree Third Year Degree Final Year Degree

ICRGU

School of Creative and Cultural Business, RGU

School of Creative and Cultural Business, RGU

School of Creative and Cultural Business, RGU

2 semesters

2 semesters

2 semesters

2 semesters

£12,500

£12,730

£12,730

£12,730

 

Location

Start Date

First Year Degree: 

 23 September 2019 and 20 January 2020

 

BA (Hons) Digital Marketing available from September 2019

Events Management

RGU offers a blend of core management and specialist event management modules, as well as the use of diverse assessment methods, allowing students to develop the skills valued by employers in this sector.

Fashion Management

Designed to integrate the management theories associated with the global fashion industry alongside the business contexts of fashion design, production, marketing and merchandising.

Media

This course prepares students for a diverse range of careers in the media, by building an impressive portfolio of skills from media production such as documentary making to interactive media, web design, filming and the key transferable communication skills.

Digital Marketing

Students take part in challenging, real-world projects from design to delivery and evaluation, and analyse communication issues from a range of academic and practical perspectives. Available for entry to year one from September 2019 onwards. 

International Hospitality or International Tourism Management

These degrees study the key economic role of hospitality and tourism in practically every country around the world. Students of these courses enjoy both the academic aspect as well as gaining first-hand industry experience. 

 

Placement Opportunities*

Usually taking place during the third year of studies, students of these degrees have the opportunity to gain real world experience with placement durations starting from 6 weeks to a full academic year. This is an invaluable opportunity to gain further knowledge and establish links with potential employers.

*Placement not guaranteed for all courses

 

Modules

  • Management Concepts 
  • The Financial Environment 
  • Introduction to Economics
  • People Management
  • Introduction to Management Accounting
  • Marketing 
  • Business Ethics 
  • International Business 
  • Interactive Learning Skills and Communication

Core Module Information

 

University facilities

Degree awards from Robert Gordon University

Popular Careers

  • Fashion Marketing Professional
  • Merchandising
  • Fashion Buyer
  • Retail Manager
  • Events Manager
  • Hotel Management
  • Public Relations Consultant
  • Digital Marketing Officer
  • Digital Marketing Manager
  • Advertising Account Manager
  • Media Sales Professional
*- A breakdown of applicable Tuition Fees and, where applicable the Navinsure Premium, is provided in the Unconditional Offer Letter. 
- Once the Applicant has accepted his or her offer in line with term 2.5 of the ICRGU conditions (icrgu.navitas.com/conditions) the amount 
of Tuition Fees for the first year of your Programme is fixed.
- Fees for any subsequent years of study before Progression are reviewed annually and will not usually increase by more than 5% (five percent) per year. 
Such increases may reflect increases in the Consumer Price Index; increases resulting from changes in any applicable taxation; 
changes by regulatory, professional or academic bodies; and ensuring parity with Partner University tuition fees. The College will give as much 
notice as possible of any such Tuition Fee changes. The College has no control over or responsibility for fees payable to third parties, which 
may include (without limitation) accommodation fees where the accommodation is not provided by a Navitas Group Company.
- Partner University tuition fees that apply to a Student after Progression are determined by the Partner University and published on the
Partner University’s website rgu.ac.uk.

More programmes at ICRGU